About Us

The Willink Group, LLC is an independent insurance agency built on core Christian principles. We know you value integrity and honesty, and take seriously the trust you place in us when you request our assistance in finding good insurance coverage for you and your family.

Navigating the maze of insurance options can be a daunting task for anyone without sufficient knowledge of the variety of products available. That is why we take the positions of both advocate and advisor, helping you to find the plan that offers you the best protection at the best value for your budget.

The Willink Group, LLC was founded by Bill Willink. As a dedicated broker, Bill displays an unwavering commitment to understanding the needs and wishes of his clients who are searching for proper coverage. Taking that information, and using a unique approach, he develops strategies that will help his clients accumulate the protection they need.

Prior to forming The Willink Group, LLC, Bill spent over 20 years in the non-profit sector. During this time he created and directed various programs designed to assist individuals with developing and realizing their life goals. He has been active on various boards and committees in his church and the community. He also served on a Juvenile Justice Committee in Washington D.C. and was instrumental in the development of a national model for inner city programs. Bill and his wife, Barb, have been married 30 years and have four grown children.

Bill is licensed to practice in the states of Michigan, New Mexico, Ohio, Tennessee, Texas, South Carolina, and Virginia. He would welcome the opportunity to sit down and discuss with you how you can best be protected. He can be reached at bill@thewillinkgroup.com.