17+ Years of experience

Quality Service

Providing fair, honest, and
superior solutions since 2007

Our dedicated staff of insurance professionals are here to assist you in your retirement planning, including your financial, insurance, and legal options.  With a vast knowledge of our many carriers, we are equipped to create a plan and shop for the best policy(s) to suit your needs. Our job is to help you navigate through the sea of options and clarify any questions or concerns you may have along the way.

0 +
Customers' Serviced

We’ve successfully served hundreds of customers and are determined to treat each individual with respect and compassion.

We help make insurance easier

Planning for retirement, including shopping for insurance, can be difficult, but our staff does the work for you. Maintain your peace of mind knowing that our professionals have your back.


Our consulting team

Why burden yourself with the complexities of insurance when you can leave it to us and live carefree? Our mission is to streamline your decision-making process, so you can savour every moment of life without a worry!
Bill Willink President
Kelly Domine Advisor
Lauri Veneman Advisor
Sarah Willink Advisor

How can you receive a quote

3 different ways to get started with a quote

Need insurance coverage? Get a quick and easy quote from The Willink Group. We’ll help you find the perfect plan for your needs.
  • The Willink Group offers transparency with your service
  • Quick and easy quotes available
  • We will help find the perfect plan for your needs

Hear From Our Clients

We treat our clients like family!

Don, 67

Caledonia, MI
Now it makes sense!  Why don’t other agents explain Medicare so we can understand?

Carol, 31

Muskegon, MI
Thank you for taking the extra time to walk us through this process.  I’ll be recommending you to my friends and family.

Sharon, 62

Grand Rapids, MI
I’ve found my agent for life! I completely trust Bill for my insurance and retirement planning.

Phillip & Carol

Roscommon, MI
You have given us real peace of mind, especially since our friend died a month ago, with no insurance, and no plan. We did not want to make the same mistake.


Holland, MI
We thought we were too late, but with my daughter needing to leave the country within hours, and sitting in an airport, Bill took the time on a Saturday night to get her great coverage before she left…thank you!

Tim & Jeanne

Hudsonville, MI
We had no idea we were overpaying so much for health insurance…you have saved us so much, can’t say thanks enough.

Getting insured just got simpler with The Willink Group!
Say goodbye to headaches & hello to peace of mind today.

Stay "In The Know"​

To stay updated on Medicare rules and changes, upcoming educational workshops and events, policy updates and benefits, and important reminders such as when you can change your Medicare plan, we invite you to sign up for our monthly newsletter! It's one email a month and is full of valuable insight to help you manage your healthcare in retirement.

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Skip to content