As a personal advocate, Bill is  committed to understanding his clients needs and wishes, whatever their place in life; student, newly married, middle aged, or older adult.  The world of insurance can be a confusing and frustrating place and Bill's primary goal, based on his client’s situation, is to help make the options more understandable.  Based on his own personal standards, and the relationships he has developed with his clients, Bill  is dedicated to serving with the highest level of integrity.              

Prior to starting The Willink Group, LLC, Bill spent over twenty years in the non-profit world.  During this time he had the privilege of creating and directing various programs designed to assist individuals with developing and realizing their life goals.  Over the last 10 years, Bill has been passionate about continuing that  focus with The Willink Group, LLC.